Machines are incredibly fast and efficient nowadays. Craft artists are never going to compete with machines on that level. The question is why do we make it by hand? What does that handmade quality bring to our garment?
We have learned to listen, to see, and to touch in order to tailor the beautiful t-shirt. It’s a lifetime of using our senses to perfect how the garment feels to another person and this is a luxury machine will never afford. We have been putting our trust in tailoring eight hours a day, 240 days a year, for over 10 years. To be focused and spend countless hours on a single t-shirt arise personal relationship to the people who are wearing it. In every t-shirt we create, we leave a part of our curiosity, our discoveries, our visions and that’s the great satisfaction of craftsmanship for us.

We are creators, not just creatives.
We believe that craftsmanship is sexy. 
Working with hands is what gets our minds going.
We don’t struggle against mass production, we just love making things that value.
We make the garment that awakens your senses.
We’re proud of the garments we create.
We make mistakes. We do wrong things. We failure. But we never compromise on what we are doing.